Research That Reveals: Curiosity Uncovers Stories Others Miss
I approach research and writing like a dogged, hardboiled detective with a dwindling expense account and a hot date with Story. I’m relentlessly curious about what lies beneath the surface, and I’m not afraid to torture a metaphor to bring my insights to life. I read widely, connect the dots in unexpected ways, and don’t let go until I find the good stuff. The real gems are rarely found on the first page of Google — it takes persistence, empathy, and an insatiable appetite to understand the context of why something matters.
Why do I need Research & Writing support?
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… through comprehensive insights research
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… with thorough forecasts, audits, and analysis
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… to identify opportunity gaps
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… with strategic message mapping
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… starting with a website that delivers on your business goals
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… with thought-provoking white papers and long-form content
Curious about my approach to research and writing? Learn how great writing can spark memorable expression.
Q. What makes an Industry Research Report valuable?
A. An Industry Research Report transforms public information into strategic intelligence by identifying patterns, trends, and opportunities that aren't obvious until someone connects the right dots. A custom research report filters information through the specific lens of your business challenges, to translate findings into actionable insights that directly inform your next move.
Q. What is a message map?
A. A Message Map organizes your brand's key messages by audience, priority, and channel to ensure consistent, compelling storytelling across every touchpoint. It’s a common starting point to help everyone in your organization deliver a unified narrative that builds cumulative impact, even when they're adapting the message for different channels and situations.
Q. How do I use Audience Insights?
A. Audience Insights transform your marketing from educated guessing to calculated campaigns by revealing the actual motivations and pain points driving your customers. Use them to craft messaging that feels deeply personal, develop offerings that solve real problems, and identify opportunities your competitors miss because they're building for imaginary customers instead of real ones.
Q. How do I recognize good website copywriting?
A. Good website copywriting seamlessly balances what you need to say with what your audience wants to hear, creating pathways that lead visitors exactly where they need to go next. It’s not necessarily about clever wordplay; look for clarity that reduces cognitive load, hierarchy that guides attention, and language that makes complex offerings immediately understandable while still feeling authentic to your brand.
Q. What should I look for in a Competitive Landscape Report?
A. Look for a Competitive Landscape Report that goes beyond superficial comparisons to reveal the strategic positioning of others in your competitive set. The most valuable reports uncover white-space opportunities where your brand can establish ownership rather than fight for scraps in a crowded territory. If you’re struggling to develop a unique value proposition, a Competitive Landscape Report is a great tool.
Q. How should I incorporate long-form content into my strategy?
A. Long-form content describes substantive pieces that demonstrate your expertise when skimmable content alone can't establish the depth of your knowledge or the uniqueness of your perspective. It’s great for building credibility and authority. I can help you develop content that goes beyond informational to transform how your audience thinks about a topic and answers questions that haven't even occured to them yet.
Ready to Get Started?
Take the time to thoughtfully complete a new project form. If you’re unsure of what you need or just prefer face-to-face communication, you can schedule a complimentary discovery call.