Feed your curiosity with the Loose Threads Blog

Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications. 

A rustic wooden stool with a weathered finish, holding a black ribbed vase filled with dried flowers, and several balls of yarn in black, white, and marbled colors, placed against a white paneled wall on a hardwood floor.

Recent Posts

Nancy Martira Nancy Martira

What Murdle Gets Right About Creative Constraint

Murdle is a daily logic puzzle where you solve murders. It feels like an SAT question meets Murder, She Wrote. You get a grid, a handful of suspects (what Karber does with color names would make Professor Plum blush), and you deduce whodunit using classic logic. It’s a simple format that might go down as just another Wordle knock-off.  But Karber won my heart by demonstrating his love and respect for the classic murder mystery genre.

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Nancy Martira Nancy Martira

Rediscover Attention: The Impact of 10 Minutes with a Painting

In an age of AI-generated images, deepfakes, and algorithmically curated reality, the ability to look closely isn't just aesthetic — it's survival. Media literacy expert Renee Hobbs argues that close looking is foundational to critical thinking: "If we can't slow down enough to actually see what we're looking at, we can't evaluate it, question it, or think critically about it."



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Nancy Martira Nancy Martira

What We Can Learn About Communications From We Rate Dogs

When Ring's Super Bowl ad featured its new "Search Party" technology — using networked doorbell cameras to find a lost yellow lab named Milo — the backlash was swift. But the response that interested me the most came from Matt Nelson, the human behind the beloved Internet institution We Rate Dogs.

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Nancy Martira Nancy Martira

The Art of Brand Naming: Revealing the Invisible Color

The title of a painting isn't a label. It's a creative act with the same weight and consequence as choosing cadmium red over burnt sienna. A great title  doesn't reinforce what you already see, it reveals something you couldn't see without it. What if you approached your brand name with that same intention?


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Nancy Martira Nancy Martira

When Rest is Resistance: How to Take a Break

I knew that to truly rest and recover, I'd need to take a break from the entire internet and screens as much as possible. Which made me wonder: what does it mean to rest when the world keeps spinning faster and louder, and when that anxious voice whispers what if staying informed could prevent the next catastrophe?

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Nancy Martira Nancy Martira

How to Write About Violence: Kristen Radtke on Alex Pretti

“We built palatial forts in the snowdrifts after the plows went through. Lawn sprinklers in summers became portals to different realms and time periods; we ran through the strands of water with towels tied around our necks as capes.”

I texted this quote from Kristen Radtke’s article, “I Grew Up with Alex Pretti” to my childhood best friend, Jason.

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“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.