Feed your curiosity with the Loose Threads Blog

Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications. 

A rustic wooden stool with a weathered finish, holding a black ribbed vase filled with dried flowers, and several balls of yarn in black, white, and marbled colors, placed against a white paneled wall on a hardwood floor.

Recent Posts

Nancy Martira Nancy Martira

The Patron Saint Test

An attribute was the single object — occasionally the single gesture or animal — that told a viewer which saint they were looking at. It was visual shorthand, compressed from an entire hagiography into one recognizable element. Catherine’s wheel: the instrument of her attempted martyrdom. Jerome’s lion: the wild animal he calmed in the desert by pulling a thorn from its paw. Stephen’s stones: the instrument of his execution following accusations of blasphemy.

Read More
Nancy Martira Nancy Martira

How to Make a Gut Decision

We talk about "trusting our gut" as if it's a single, reliable compass. But Anne-Laure Le Cunff, founder of Ness Labs, makes a crucial distinction. Our "gut feelings" stem from two very different sources: instinct and intuition. Because they feel so similar (fast, automatic, sometimes emotional), we treat them the same. But overlooking the difference can lead to poor decision-making.

Read More
Nancy Martira Nancy Martira

What Murdle Gets Right About Creative Constraint

Murdle is a daily logic puzzle where you solve murders. It feels like an SAT question meets Murder, She Wrote. You get a grid, a handful of suspects (what Karber does with color names would make Professor Plum blush), and you deduce whodunit using classic logic. It’s a simple format that might go down as just another Wordle knock-off.  But Karber won my heart by demonstrating his love and respect for the classic murder mystery genre.

Read More
Nancy Martira Nancy Martira

Rediscover Attention: The Impact of 10 Minutes with a Painting

In an age of AI-generated images, deepfakes, and algorithmically curated reality, the ability to look closely isn't just aesthetic — it's survival. Media literacy expert Renee Hobbs argues that close looking is foundational to critical thinking: "If we can't slow down enough to actually see what we're looking at, we can't evaluate it, question it, or think critically about it."



Read More
Nancy Martira Nancy Martira

What We Can Learn About Communications From We Rate Dogs

When Ring's Super Bowl ad featured its new "Search Party" technology — using networked doorbell cameras to find a lost yellow lab named Milo — the backlash was swift. But the response that interested me the most came from Matt Nelson, the human behind the beloved Internet institution We Rate Dogs.

Read More
Nancy Martira Nancy Martira

The Art of Brand Naming: Revealing the Invisible Color

The title of a painting isn't a label. It's a creative act with the same weight and consequence as choosing cadmium red over burnt sienna. A great title  doesn't reinforce what you already see, it reveals something you couldn't see without it. What if you approached your brand name with that same intention?


Read More

“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.