Untangle Your Brand Story with Distinctly HUMAN
Strategy

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SORRY, FRIENDS.

Generic Brand Strategy Doesn’t Cut It In a Sea of AI Sameness.

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You're a smart professional who knows you need more than a cookie-cutter brand communications framework. Your expertise deserves messaging that reflects your unique knowledge and experience‌ — ‌not a templated approach that could work for anyone in your industry. But every strategist and AI tool you've encountered seems to copy-paste the same approach from their last project, leaving you with brand positioning that feels generic and forgettable.

Hi. I’m Nancy.

I spent 12+ years developing brand strategies for Fortune 500 companies at global agencies like Ketchum and Deloitte Digital. Now I bring that same level of strategic rigor to entrepreneurs and small businesses who typically can't access this depth of thinking. My approach combines careful analysis with creative thinking. I read a lot, look deeper than the first page of Google, and won't stop until I find the important truth that makes your brand impossible to ignore. Now I bring that same strategic rigor that Fortune 500 companies rely on to knowledge-based professionals who refuse to settle for generic solutions.

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DON’T LOSE HEART.

There’s a Better Way to Build Your Brand.

What if instead of generic frameworks, you could get a strategy tailored specifically to your business challenges and market position? With the right research and strategic thinking, you can finally feel confident explaining your value and standing out from competitors, without resorting to manipulative tactics or copying what everyone else is doing. The most successful knowledge-based professionals don't just work harder; they work with clearer positioning, better content systems, and professional infrastructure that scales.


Book A Discovery Call

Start Here.

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Brand
Strategy & Positioning

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Internal Comms

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Strategic
Content Development

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Brand Strategy & Positioning

What It Is:

Deep-dive research into your market position, competitive landscape, and unique value proposition. I uncover what makes you genuinely different and help you articulate it clearly.

Who It’s For:

Perfect for experienced professionals ready to move beyond network-only growth and knowledge-based businesses (2-25 employees) that need strategic differentiation in crowded markets

    • Comprehensive competitive analysis and market positioning research

    • Brand strategy framework with clear differentiation points

    • Messaging hierarchy and value proposition development

    • Target audience analysis and persona development

    • Strategic recommendations for brand rollout and implementation

  • Projects start at $3,500

  • 6-8 Weeks

Book a consultation
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Internal Communications

What It Is:

Employee handbooks, job descriptions, and onboarding processes that create operational clarity and eliminate team confusion.


Who It’s For:

Ideal for growing knowledge-based businesses (3-25 employees) where DIY approaches are creating confusion, inefficiency, and professional reputation issues.

    • Employee handbook written in brand voice, designed to strengthen culture and values

    • Clear job descriptions with role responsibilities and reporting structures

    • Structured onboarding process and training materials

    • Company policies and procedures documentation

    • Digital and print-ready formats with annual update recommendations

  • Projects start at $2,500

  • 2 - 6 weeks

start a conversation
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Strategic Content Development

What It Is:

Thought leadership development, strategic content planning, and authority-building content that reaches new audiences beyond your existing network.

Who It’s For:

Great for professionals expanding beyond their existing networks and businesses scaling their knowledge-based expertise through content marketing.

    • Content audit and competitive content analysis

    • Strategic content roadmap aligned with business goals

    • SEO-informed topic strategy and keyword research

    • Content calendar templates and editorial processes

    • Thought leadership positioning and authority-building plan

  • Projects start at $4,500

  • 4 - 8 weeks

Ask Questions

I Know What You’re Thinking …

… Because I’ve Been There Myself.

  • The right brand strategy pays for itself with just one right-fit client or major business opportunity. Most of my clients immediately feel more confident pursuing opportunities with better positioning and clearer messages.

  •  Unlike template-based approaches or AI-generated strategies, my process starts with deep research into your specific market, competitors, and audience. Every recommendation is tailored to your unique situation and business goals.

  • I've worked across diverse industries including consumer tech, food & lifestyle, health & wellness, finacial products, manufacturing and more. My research-driven approach means I dig deep into your specific market dynamics rather than making assumptions based on surface-level industry knowledge.


  • I offer flexible support options including quarterly strategy check-ins, content review, and implementation guidance. Many clients start with project-based work and move to ongoing strategic partnership.

Not Sure Which Service You Need?

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Book a Discovery Call

Every business is different, and I'd rather have a conversation about your specific challenges than have you guess which service fits best. Book a 45-minute discovery call where we can discuss your goals, current situation, and growth objectives. I'll recommend the best path forward based on where you are now and where you want to go.

No sales pressure, just strategic thinking about what would serve your business best.

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You’ve Read This Far Because Generic Solutions Aren’t Working.

I work with a limited number of people each quarter to ensure every client gets the deep, strategic attention their business deserves. If you're ready to move beyond DIY approaches and network-only growth, asking for help is a great, no-pressure first step.

Say Hello!