Untangle Your Brand’s Story with Distinctly Human Strategy.

In a world drowning in AI-generated sameness, your audience craves an authentic voice. I don’t just create content—I craft connections that cut through digital noise and build relationships that actually matter. Let’s weave something remarkable together.

My approach? Endless curiosity and an insatiable consumption of diverse content that brings fresh, unexpected perspectives to your brand challenges. Sure, I’ve worked with big agencies and brand name clients—but what truly sets us apart is the distinctly human approach we’ll take together.

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How I Work: Your Partner in Strategic Thinking

I choose project-based engagements over ongoing retainers — it keeps ideas fresh and gives us both the freedom to do our best work. While my availability varies throughout the year, I can typically kick off new projects within 2-3 weeks of our first conversation.

Need additional expertise? My network of brilliant creatives can join us when your vision requires visual brand identity design, website development, or other specialized skills.

Strategic Services to Transform Your Brand

  • Editorial style illustration of a person in a hat building a brick wall by spreading a layer of mortar before laying down the next brick.

    Brand Strategy & Story

    Your brand deserves more than cookie-cutter templates. Through collaborative discovery and strategic crafting, we’ll create a framework that captures your unique value and resonates with your audience.

    Brand Strategy investments begin at $2,000.

    Start Your Brand Transformation —>

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    Internal & External Communications

    Effective communication isn’t just about what you say—it’s about creating messages that resonate and inspire action. I’ll help you develop strategies that build credibility, influence decisions, and strengthen relationships.

    Communications projects start at $1,500.

    Elevate Your Communications —>

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    Research & Writing

    Great content starts with deep understanding. My research-driven approach ensures your messaging is both strategically sound and creatively compelling.

    Research & Writing projects start at $1,250.

    Tell Better Stories —>

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Bonus!

Every discovery call is accompanied by a middle-aged rescue dog napping in the background - at no additional charge to you!

Do you have communications and branding projects that have been sitting on your to-do list forever? Whether it’s developing brand guidelines, updating the employee handbook, or developing a content strategy for your marketing mix, let me take those projects off your plate. There’s no jargon, no templates, no bullsh@t. Just a real person, with real client-tested skills, offering authentic solutions to your toughest branding and communications challenges.

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Rocco B. Raccoon, 100% certified Good Boy

Sample Projects

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Brand Strategy Framework

A Brand Strategy Framework is your blueprint to identify a unique market position, define your value proposition, develop brand identity, and create guidelines for consistent brand expression across all touchpoints.

    • Brand discovery

    • Foundation & values

    • Brand expression

    • Implementation strategy

  • Stakeholder interviews summary

    Brand audit & gap analysis

    Competitive landscape analysis

    Value proposition

    Mission, vision, and values statement

    Brand Story

    Brand personality and tone of voice

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Verbal Toolkit

A Verbal Toolkit is the core of your brand’s voice and identity and helps ensure consistent, compelling communications across all channels.

    • Purpose & visions

    • Core Values

    • Voice & Tone

    • Message architecture

    • Brand guidelines

    • Mission & vision statement

    • Tagline

    • Brand promise

    • Brand values

    • Writing style for tone and voice guidelines

    • Brand vocabulary

    • Value proposition

    • Message Map

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Thought Leadership Platform

A thought leadership platform helps position a person or organization as an interesting, sought-after voice in their industry. The goal is to establish credibility, influence, and recognition among your target audience.

    • POV Development

    • Content strategy & creation

    • Speaking and engagement opportunities

    • Digital Presence

    • Content pillars and themes

    • Editorial calendar

    • Articles and Op-Eds

    • LinkedIn Profile

    • Speaker Kit