Untangling Brand Chaos with Art and Science
Brand strategy is more than a logo and color palette — it's the art and science of transforming your unique value into messaging that resonates and relationships that last. I don't cut and paste the strategy from my last project; I uncover the essential, compelling truth of your brand and weave it into frameworks that give you both creative freedom and strategic direction. Together, we'll craft a brand story that inspires loyalty and engagement.
What Can Brand Strategy Do For You?
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… through tailored brand workshops
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… that positions you distinctly in the market.
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… to inspire your team and your customers.
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… build trust and authenticity with a compelling vision
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… with a playbook full of guidelines to ensure consistency
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… empower all of your stakeholders to advocate for the brand with communications rooted in strategy
Curious about Brand Strategy? Get smart about some of the fundamentals.
Q. What is a Brand Discovery Report?
A. A brand discovery report is a comprehensive analysis of insights gathered during collaborative exploration sessions, revealing your brand's hidden strengths, authentic values, and market opportunities that competitors have missed.
Q. We already have Brand Guidelines for logo usage. What am I missing?
A. If you already have brand guidelines, that’s a great start. Don’t forget to include a section on brand voice that defines how your brand speaks and sounds. Brand voice guidelines usually include personality, vocabulary, writing style, etc. Brand voice guidelines help copywriters bring your brand to life.
Q. How is that different from a Brand Strategy Framework?
A. Think of the brand discovery report as a record of what we’ve uncovered and the brand strategy framework as an actionable blueprint. The framework combines market positioning, audience insights, and your unique value proposition in a ready-to-use guide for communications and decision-making.
Q. Why do I need a founder story?
A. You have many kinds of bios tailored for specific use cases. Your Founder Story, or Leadership Story, is a crafted narrative that transforms your personal journey into a compelling brand asset. A good story connects your experiences with your vision to cultivate emotional investment with your customers, employees, investors, and more.
Q. Where does the Verbal Identity Toolkit fit in?
A. Your verbal identity toolkit fits on one page and is easy to distribute across all stakeholders. This document is the complete language system for your brand - from tagline to messaging hierarchy. These verbal building blocks ensure that everyone communicates your values and messages consistently.
Q. We’re not an edgy brand. Should I still consider a brand manifesto?
A. Don’t let the word “manifesto” put you off. A brand manifesto is just a bold, emotionally resonant declaration of your brand’s purpose and beliefs. This is a great asset to rally teams and create powerful affinity with customers who share your values.
Have something else in mind? Not sure exactly what you need? I’m here to help. Fill out a form to start a conversation about where you are and where you want to go.