Build the Strategic Foundation Missing From Your Job Search
A 90-minute career brand strategy workshop that gives mid-to-senior-level professionals a clear, compelling professional positioning statement before you update your resume.
What Most Career Coaches Get Wrong
Most career advice starts with tactics:
"Optimize your LinkedIn headline with keywords."
"Add achievements to your resume using the STAR method."
"Answer behavioral interview questions this way."
All useful. All tactical. All missing the strategic foundation.
Here's the problem: If you don't know what you stand for, no amount of keyword optimization will make you memorable.
You can have the perfect resume format, a keyword-stuffed LinkedIn profile, and practiced interview answers — and still blend into a sea of "results-driven" professionals with "proven track records" of "driving impact."
Because tactics without positioning is like decorating a house with no foundation.
The bookshelves are artfully curated. The paint color is perfect. But when the market shifts, everything crumbles.
The Strategic Foundation You’re Missing
Before you optimize anything, you need to answer three questions:
Moment:
What’s the situation when people need you most?
Impact:
What becomes possible when you’re involved?
Edge:
What makes your approach different?
Answer these strategically, and every tactic — your LinkedIn About section, your networking introduction, your interview stories — becomes exponentially more powerful.
Now you're not just well-formatted. You're strategically positioned.
Think like a Brand Strategist.
Position like a Professional.
This isn't career coaching; this is brand strategy.
Fortune 500 companies use strategic frameworks to differentiate their offerings in a crowded market. You can be just as thoughtful about your strategic career positioning.
In 90 minutes, we work through a strategic process most professionals never experience.
What Happens In Our 90-Minute Workshop
We don't start with LinkedIn optimization. We start with strategic excavation.
I ask questions most career coaches never think to ask. We mine your career for the moments where your unique approach created measurable transformation in a specific context.
Then, we run the highlights through a strategic filter. Most of your accomplishments, no matter how impressive, won’t make it into your professional positioning statement.
By the end of our session, you'll have:
→ Your Moment/Impact/Edge positioning framework
→ A strategic positioning statement you can deploy across every context
→ Clarity on which stories prove your positioning (and which ones don't)
I don’t write a script for you to memorize, I help you uncover your authentic voice.
“I want to thank you again for such a thoughtful and insightful session … I gained so much knowledge about myself, my strengths, and ways to communicate my brand. I’ve started this new job with more confidence beacuse of it!”
— Talent Brand Workshop Alum
What You Get
90-Minute One-on-One Strategy Workshop
Live session where we work through your Moment/Impact/Edge positioning framework together. This isn't a webinar or group session—it's focused entirely on your career, your context, your positioning.
We meet via Zoom, and I record everything so you can reference the session later.
Comprehensive Talent Brand Framework Workbook
Delivered within 48 hours of your workshop, this career brand strategy workbook includes:
Your Moment/Impact/Edge positioning framework
LinkedIn headline and About section templates (customized to your positioning)
Networking introduction formulas (30-second and conversational versions)
Interview answer framework for "Tell me about yourself"
Story mining process with filtering criteria
Self-editing checklists so you can refine your positioning over time
Deployment templates for different contexts
Complete Video Recording + Text Transcript
Review your session anytime. Reference specific moments when you're deploying your positioning in real contexts.
The transcript makes it easy to pull exact quotes or frameworks without re-watching the entire video.
One Follow-Up Touchpoint
After you've started deploying your positioning in networking conversations, LinkedIn updates, or interview contexts, schedule a follow-up call.
We'll review what's working, refine what's not, and troubleshoot real-world applications.
This isn't "one session and you're on your own." And, if you need ongoing strategic support as you take your positioning from concept to deployment, that’s available too.
Your Path to Confident Positioning
Step 1: Purchase & Schedule
After checkout, you'll receive an email with a scheduling link. Book your 90-minute session at a time that works for you.
Step 2: Attend Your Workshop
We work through the Moment/Impact/Edge framework together. I ask strategic questions, we mine your experience for professional positioning gold, and you leave with clarity on what makes you different.
Step 3: Receive Your Materials
Within 48 hours, you'll receive:
Your Talent Brand Framework Workbook
Video recording of your session
Text transcript for easy reference
Step 4: Deploy Your Positioning
Use your strategic career positioning framework across LinkedIn, networking conversations, interview contexts, and job applications.
You're not memorizing scripts. You're finding new confidence in your strategic story.
Step 5: Follow-Up & Refinement
Schedule your follow-up touchpoint to refine your approach based on real-world deployment. Bring questions, challenges, or contexts where you want strategic feedback.
“I really appreciated how all the talking we did led to a very clear value proposition and personal brand I could immediately leverage in my new job and when networking. Your frameworks led so clearly and purposefully towards practical takeaways.”
— Talent Brand Workshop Alum
This Workshop is For You If …
This Workshop is NOT For …
✓ You're a mid-to-senior-level professional in career transition
You have a body of work to draw from. Now, you need strategic clarity on how to position it.
✓ You know your skills are valuable, but struggle to articulate what makes you different
"I'm a strategic leader who drives results" could describe anyone. You need language that's distinctive.
✓ You're tired of generic career advice that doesn't account for positioning strategy
Most career coaches skip the strategic foundation and jump straight to LinkedIn keyword optimization. You want more.
✓ You want a foundation you can build on, not just tactical quick fixes
Your positioning statement becomes the strategic core for every resume, every networking conversation, every interview. Once you nail your positioning, everything else gets easier.
✓ You're ready to think like a brand strategist about your own career
This workshop requires strategic thinking. If you're looking for templates to fill in or scripts to memorize, this isn't for you.
✗ Entry-level professionals still building their body of work
You need more career experience before strategic positioning makes sense.
✗ People looking for resume templates or LinkedIn keyword lists
Those are tactics. This workshop builds the strategic foundation that makes tactics effective.
✗ Anyone expecting a magic formula without putting in strategic thinking
Positioning requires intellectual work. I'll guide you through the process, but you have to engage with it.
Investment
Regular Price: $349
Launch Price: $300
Launch price available until April 30, 2026
What This Workshop Replaces
The Real Cost of No Strategic Foundation
Every networking conversation that leaves you out of mind as soon as you’re out of sight.
Every interview where you struggle to differentiate yourself from other qualified candidates.
Every LinkedIn profile view that doesn't convert because your positioning sounds like everyone else.
This workshop gives you a strategic foundation in 90 minutes that you will leverage across every conversation, application, and interview for the rest of your career.
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$2,500-$5,000 for three months of sessions, most of which focus on tactical resume reviews, not strategic positioning
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$3,000-$10,000 for positioning work, usually targeted at C-suite, not mid-senior professionals
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$300-$800 for keyword stuffing without strategic foundation
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The hiring process is dehumanizing. It’s normal for your confidence and sense of self to get beat up.
Missed opportunities because you couldn't clearly articulate your value
Months of scattered applications without strategic direction
Build the Strategic Foundation Missing From Your Job Search
Stop updating your resume. Start with strategy.
Most professionals in career transition jump straight to tactics—polishing their LinkedIn, tweaking their resume, applying to jobs—without the strategic foundation that makes any of it work. You end up with a generic pitch that sounds like everyone else in your field, inconsistent messaging across platforms, and interviews where you can't articulate what makes you different.
This isn't a career coaching session. This is a 90-minute brand strategy workshop that applies Fortune 500 positioning frameworks to your professional narrative.
What You'll Walk Away With
In our session, we'll build your strategic foundation using the same frameworks I've used with enterprise clients at Ketchum and Deloitte Digital. You'll leave with:
Clarity on your Moment — who needs you right now, and why timing matters for your next move
Definition of your Impact — the specific transformation you create, not just what you do
Your competitive Edge — what makes your approach different from others with your title and experience
This foundation gives you consistent, strategic positioning across every conversation, application, and interview for the rest of your career. No more reinventing your pitch for every opportunity. No more generic LinkedIn summaries that could describe anyone.
Who This Is For
You're a mid-to-senior professional in transition. You know what you do, but you're struggling to articulate why someone should hire you instead of the dozens of other qualified candidates. You need positioning clarity before you touch your resume or LinkedIn profile.
What Happens Next
After purchase: Within 24 hours, you'll receive an Order Confirmation email. IMPORTANT! This email contains your scheduling link to book your 90-minute session.
After your session: You'll receive the Talent Brand DIY Workbook—a strategic tool to help you continue building on what we uncovered together.
“Coming out of our call, I was energized and appreciated the questions that opened up other angles to position myself.”
“I learned how to think about my emotional intelligence and collaborative leadership as a true strength and something I should position more strongly when writing or speaking about myself.”
Your Questions, Answered
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Career coaches typically focus on tactical execution: resume formatting, LinkedIn optimization, interview practice. This workshop focuses exclusively on the strategic foundation—your professional positioning—that makes all those tactics more effective.
Think of it as the difference between interior decorating (tactics) and architecture (strategy). Both matter, but you need the foundation first.
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That's exactly what this workshop is for. Most professionals have never been asked to articulate their distinctive approach. We'll mine your career for patterns—the moments where your specific method created measurable results in specific contexts.
By the end of our session, you'll have clarity on what makes your approach different.
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No formal preparation required. Come ready to think strategically about your career. I'll ask questions that prompt the insights we need.
That said, it helps to have a general sense of:
Your target role or context (who needs you?)
3-5 career accomplishments you're proud of
Your LinkedIn profile URL (I'll review it before we meet)
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Most clients book within 1-2 weeks of purchase. My calendar typically has availability within 7-10 days, though exact timing depends on current demand.
You'll receive a scheduling link immediately after checkout.
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No problem. Just give me 72 hours notice and we'll find another time that works.
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All workshops are conducted via Zoom. This allows me to work with professionals anywhere while maintaining the focused, one-on-one format.
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Perfect. You probably already have tactical tools (resume templates, interview frameworks). Now you need the strategic foundation that makes those tools more effective.
Many of my clients come to this workshop after working with career coaches who focused on tactics without addressing career brand strategy.
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Forever. All materials are yours to keep and reference throughout your career.
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Even better. Strategic positioning is especially valuable when you're making a transition.
We'll work through how to position your past experience as relevant to your target context—using the Moment/Impact/Edge framework to create continuity across what might look like a discontinuous career path.
Ready to Build Your Strategic Foundation?
Many extremely qualified professionals spend months tossed around and battered by the job market because they never built a strategic career positioning foundation.
You can change that in 90 minutes.