Career Positioning Workbook, Work Through On Your Time
The same strategic playbook I use with one-on-one clients — Moment, Impact, Edge — in a self-guided workbook you can start tonight. No coaching call required. Just $29.
Heard the Framework on the Podcast?
If you just heard me break down the Moment / Impact / Edge framework on the Ugly, Irresponsible & Childish podcast, this is the workbook that turns it into your positioning.
Moment, Impact, and Edge are easy to nod along to. They're harder to answer about yourself. This workbook walks you through all three, then shows you exactly how to deploy your answers across LinkedIn, networking, interviews, and your resume.
Most Career Advice Skips The Foundation
Most job-search advice starts with tactics: optimize your LinkedIn headline, add metrics to your resume, rehearse your interview answers. All useful. All tactical. All missing the strategic foundation underneath.
Here's the problem: if you don't know what you stand for, no amount of keyword optimization will make you memorable. You can have a perfectly formatted resume and a keyword-stuffed profile and still blend into a sea of "results-driven professionals with proven track records."
This workbook fixes the foundation first. It's the same brand strategy approach that Fortune 500 companies use to stand out in a crowded market, only this time, the brand is you.
Your Positioning Foundation in Three Questions
Before you even think about updating your resume, answer three strategic questions:
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What's the specific situation when people need you and your skills the most?
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What becomes possible when you're involved?
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What makes your approach and the way you solve problems different from everyone else?
Answer these questions strategically and every tactic gets sharper: your LinkedIn About section, your networking introduction, your interview stories. You're no longer just well-formatted; you're strategically positioned.
What’s Inside the Workbook
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… with prompts to build your own positioning statement
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… with fill-in structures and real examples
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… a 30-second formal version and a natural, conversational option.
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… a structure that keeps your interview answer on track
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… how to turn your positioning into a headline, summary, and achievement bullets that prove your Edge
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… to build the proof points behind your positioning
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… for every section, plus a "language to eliminate" guide and before-and-after examples
A 38-page strategic playbook that takes you from "I know I'm good at what I do" to "here's exactly how I say it."
You’ll find specific examples throughout, like positioning statements for a Learning & Development leader, a CTO, and a Creative Director.
You don't need perfect positioning. You need positioning you'll actually use. Professionals who land great roles aren't the ones who edit forever — they're the ones who put their positioning into the market, learn from the response, and refine as they go.
The self-guided playbook for developing and deploying your talent brand—Moment, Impact, Edge—and putting it to work across LinkedIn, networking, interviews, and your resume.
Most job seekers jump straight to updating their resumes and optimizing LinkedIn tactics. This workbook starts at the beginning and helps you articulate your unique value in the job market.
Built on the same brand-strategy thinking I've used with clients at Ketchum and Deloitte Digital, this 38-page workbook walks you through the Moment / Impact / Edge framework and shows you exactly how to deploy your positioning everywhere it counts.
Inside you'll build:
Your positioning statement using the Moment / Impact / Edge framework
LinkedIn headline and About section copy (with formulas and examples)
Networking introductions—formal and conversational
A "Tell Me About Yourself" interview structure
A resume headline, summary, and achievement bullets that prove your Edge
A story bank of proof points behind your positioning
Self-edit checklists and a "language to eliminate" guide
Who it's for: Mid-to-senior professionals in transition who know their value but struggle to put it into words—and who like to do the work themselves.
A note: This workbook was designed to pair with my one-on-one Career Positioning Workshop, so you'll see a few references to "our session." It's built to stand alone—every framework, example, and checklist you need is here, written so you can work through it solo.
AFTER PURCHASE: You'll receive an instant digital download. The workbook is yours to keep and return to throughout your career.
Want it done with you? The Career Positioning Workshop ($299) includes a 90-minute one-on-one session, a customized version of this workbook, a recording, a transcript, and a follow-up. The $29 workbook is the perfect place to start.
REFUND POLICY:
Due to the nature of the downloading of digital goods, all sales are final. This product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties.
A Note About This Workbook
The workbook is the DIY path. If you'd rather have a strategist in the room, the Career Positioning Workshop is the upgrade.
In a 90-minute one-on-one session, we work through your Moment / Impact / Edge together. I ask the questions most career coaches never think to ask, we mine your experience for positioning gold, and you leave with a positioning statement you can deploy everywhere. You also get a full video recording, transcript, a follow-up touchpoint, and a customized version of this same workbook.
The $29 workbook is the perfect place to start. When you're ready for the guided experience, it counts as the first step.
Investment
The Career Positioning Workbook $29
Instant digital download.
Yours to keep and return to throughout your career.
One strong positioning statement will outlast a hundred fussy keyword tweaks.
This workbook is where that starts. For $29, make yourself impossible to ignore.
The self-guided playbook for developing and deploying your talent brand—Moment, Impact, Edge—and putting it to work across LinkedIn, networking, interviews, and your resume.
Most job seekers jump straight to updating their resumes and optimizing LinkedIn tactics. This workbook starts at the beginning and helps you articulate your unique value in the job market.
Built on the same brand-strategy thinking I've used with clients at Ketchum and Deloitte Digital, this 38-page workbook walks you through the Moment / Impact / Edge framework and shows you exactly how to deploy your positioning everywhere it counts.
Inside you'll build:
Your positioning statement using the Moment / Impact / Edge framework
LinkedIn headline and About section copy (with formulas and examples)
Networking introductions—formal and conversational
A "Tell Me About Yourself" interview structure
A resume headline, summary, and achievement bullets that prove your Edge
A story bank of proof points behind your positioning
Self-edit checklists and a "language to eliminate" guide
Who it's for: Mid-to-senior professionals in transition who know their value but struggle to put it into words—and who like to do the work themselves.
A note: This workbook was designed to pair with my one-on-one Career Positioning Workshop, so you'll see a few references to "our session." It's built to stand alone—every framework, example, and checklist you need is here, written so you can work through it solo.
AFTER PURCHASE: You'll receive an instant digital download. The workbook is yours to keep and return to throughout your career.
Want it done with you? The Career Positioning Workshop ($299) includes a 90-minute one-on-one session, a customized version of this workbook, a recording, a transcript, and a follow-up. The $29 workbook is the perfect place to start.
REFUND POLICY:
Due to the nature of the downloading of digital goods, all sales are final. This product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties.