Build the Strategic Foundation Missing From Your Job Search
A 90-minute brand strategy workshop that gives mid-to-senior-level professionals a clear, compelling positioning statement before you update your resume.
THE PROBLEM YOU'RE FACING
Most career coaches start with tactics: "Optimize your LinkedIn headline." "Add keywords to your resume." "Answer behavioral questions this way."
But here's what they missed: If you don't know what you stand for, no amount of keyword optimization will make you memorable.
Tactics matter. But without strategic positioning, you're just rearranging furniture in a house with no foundation.
THE STRATEGIC FOUNDATION APPROACH
This workshop applies Fortune 500-level brand strategy frameworks to your individual career positioning.
In 90 minutes, we'll work through three core positioning components:
→ MOMENT: Who needs you, and when? (The specific context where your expertise becomes essential)
→ IMPACT: What transformation do you create? (The measurable change you deliver, not just tasks you complete)
→ EDGE: What makes your approach different? (The distinctive method or perspective only you bring)
By the end of our session, you'll have a positioning statement—a strategic foundation you can deploy across LinkedIn, networking conversations, and interviews.
Not a script to memorize. A strategic voice you own.
WHAT'S INCLUDED
✓ 90-Minute One-on-One Workshop
Live strategy session where we mine your experience, filter for strategic relevance, and build your Moment/Impact/Edge positioning framework.
✓ Comprehensive Talent Brand Framework Workbook (Delivered within 48 hours)
Your personalized workbook includes positioning formulas, self-editing checklists, and deployment templates for LinkedIn, networking intros, and interview contexts.
✓ Video Recording + Text Transcript
Review your session anytime. Reference your positioning development process as you refine your approach.
✓ One Follow-Up Touchpoint
Check in after you've started deploying your positioning. Get feedback, refine your approach, and troubleshoot real-world application.
HOW IT WORKS
1. Purchase & Schedule - Receive a scheduling link to book your 90-minute session
2. Attend Your Workshop - We work through positioning frameworks together
3. Receive Your Workbook - Within 48 hours: workbook + recording + transcript
4. Deploy Your Positioning - Use across LinkedIn, networking, interviews, and beyond
5. Follow-Up Check-In - Refine your approach based on real-world deployment
THIS WORKSHOP IS FOR YOU IF...
✓ You're a mid-to-senior level professional in career transition
✓ You know your skills are valuable, but struggle to articulate what makes you different
✓ You're tired of generic career advice that doesn't account for strategic positioning
✓ You want a foundation you can build on, not just tactical quick fixes
✓ You're ready to think like a brand strategist about your own career
This workshop is NOT for:
- Entry-level professionals still building their body of work
- People looking for resume templates or LinkedIn keyword lists
- Anyone expecting a magic formula without strategic thinking
SATISFACTION COMMITMENT
If after our workshop session you don't feel you have a clearer, more compelling positioning statement, I'll refund your investment. No questions asked.
Think about the cost of a prolonged job search:
- Lost income from delayed placement
- Missed opportunities due to unclear positioning
- Months of scattered applications without strategic direction
This workshop gives you a strategic foundation in 90 minutes—one that continues working across every conversation, application, and interview for the rest of your career.
AFTER PURCHASE
Within 24 hours you'll receive an email with a scheduling link to book your session.
Build the Strategic Foundation Missing From Your Job Search
A 90-minute brand strategy workshop that gives mid-to-senior-level professionals a clear, compelling positioning statement before you update your resume.
THE PROBLEM YOU'RE FACING
Most career coaches start with tactics: "Optimize your LinkedIn headline." "Add keywords to your resume." "Answer behavioral questions this way."
But here's what they missed: If you don't know what you stand for, no amount of keyword optimization will make you memorable.
Tactics matter. But without strategic positioning, you're just rearranging furniture in a house with no foundation.
THE STRATEGIC FOUNDATION APPROACH
This workshop applies Fortune 500-level brand strategy frameworks to your individual career positioning.
In 90 minutes, we'll work through three core positioning components:
→ MOMENT: Who needs you, and when? (The specific context where your expertise becomes essential)
→ IMPACT: What transformation do you create? (The measurable change you deliver, not just tasks you complete)
→ EDGE: What makes your approach different? (The distinctive method or perspective only you bring)
By the end of our session, you'll have a positioning statement—a strategic foundation you can deploy across LinkedIn, networking conversations, and interviews.
Not a script to memorize. A strategic voice you own.
WHAT'S INCLUDED
✓ 90-Minute One-on-One Workshop
Live strategy session where we mine your experience, filter for strategic relevance, and build your Moment/Impact/Edge positioning framework.
✓ Comprehensive Talent Brand Framework Workbook (Delivered within 48 hours)
Your personalized workbook includes positioning formulas, self-editing checklists, and deployment templates for LinkedIn, networking intros, and interview contexts.
✓ Video Recording + Text Transcript
Review your session anytime. Reference your positioning development process as you refine your approach.
✓ One Follow-Up Touchpoint
Check in after you've started deploying your positioning. Get feedback, refine your approach, and troubleshoot real-world application.
HOW IT WORKS
1. Purchase & Schedule - Receive a scheduling link to book your 90-minute session
2. Attend Your Workshop - We work through positioning frameworks together
3. Receive Your Workbook - Within 48 hours: workbook + recording + transcript
4. Deploy Your Positioning - Use across LinkedIn, networking, interviews, and beyond
5. Follow-Up Check-In - Refine your approach based on real-world deployment
THIS WORKSHOP IS FOR YOU IF...
✓ You're a mid-to-senior level professional in career transition
✓ You know your skills are valuable, but struggle to articulate what makes you different
✓ You're tired of generic career advice that doesn't account for strategic positioning
✓ You want a foundation you can build on, not just tactical quick fixes
✓ You're ready to think like a brand strategist about your own career
This workshop is NOT for:
- Entry-level professionals still building their body of work
- People looking for resume templates or LinkedIn keyword lists
- Anyone expecting a magic formula without strategic thinking
SATISFACTION COMMITMENT
If after our workshop session you don't feel you have a clearer, more compelling positioning statement, I'll refund your investment. No questions asked.
Think about the cost of a prolonged job search:
- Lost income from delayed placement
- Missed opportunities due to unclear positioning
- Months of scattered applications without strategic direction
This workshop gives you a strategic foundation in 90 minutes—one that continues working across every conversation, application, and interview for the rest of your career.
AFTER PURCHASE
Within 24 hours you'll receive an email with a scheduling link to book your session.
