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Brand Strategy

For Humans

Deeply curious brand strategy and content for experienced professionals building a knowledge-based business. 

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Unless you’re selling to robots, you need a human-centered strategy.

Your knowledge is valuable. Don’t Trust AI to Develop Your Brand Strategy.

You've spent 15+ years building real expertise and delivering genuine results. Whether you're scaling a knowledge-based business or building an independent practice, you know your experience sets you apart. But when potential clients evaluate your communications‌ — ‌your website, your content, your proposals‌ — ‌they can't tell the difference between you and everyone else who downloaded the same templates.

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The Real Problem Keeping You Up at Night.

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    You left the corporate world with a solid network and the confidence that your relationships would sustain your knowledge-based practice. But you're discovering that even the strongest professional networks have limits. To build the sustainable, scalable practice you envisioned, you need to reach decision-makers beyond your current circle‌ — ‌people who don't know you yet but should. That means strategic content, thoughtful SEO, and building authority with audiences who've never heard your name.

  • A close-up view of white bricks with some engraved text, arranged in a grid pattern with small gaps between them.

    Or, perhaps this is you ...

  • A wooden deck chair with blue and white stripes on a concrete surface near a swimming pool, with shadows of palm leaves cast on the ground.

    You've built something real around your expertise, but your DIY approach to brand strategy and content is becoming a liability. Your team seems confused about your company's value proposition, prospects occasionally question your professionalism, and you're spending more time on "marketing stuff" than leveraging your knowledge. The templates and AI tools that got you started aren't scaling with your ambitions.

  • A white ceramic mug of coffee on a saucer with a silver spoon, placed on a light-colored stone surface near a body of water.

    Maybe this sounds more like you ...

Here’s What Changes When You Work With Me:

Crystal Clear Positioning

Get the outside perspective you need to see your own unique value clearly. You know you should be able to differentiate yourself, but when it's your own expertise, objectivity is nearly impossible.

Content That Converts

Reach beyond your existing network with strategic content that attracts qualified prospects who don't know you yet‌ — ‌but should.


Sustainable Growth Foundation

Build professional systems and authority that scale with your ambitions instead of holding them back.

Testimonial

"It's often hard to see your own value proposition clearly, but the process Nancy laid out‌ — ‌and her emphasis on authentic language‌ — ‌helped me hone in on what's most important about my business and my work style.”

Aliya Niazi Pitts, Broad Lake Partners

Your Relationships Will Only Get You So Far.

Networks have their limits, particularly in tough markets.

Your professional network got you started, but sustainable growth requires reaching beyond your existing circle. The most successful knowledge-based professionals aren't just well-connected‌ — ‌they're discoverable by prospects who don't know them yet. That means strategic content creation, SEO-informed thought leadership, and building authority with new audiences.

Meanwhile, your competitors are investing in professional brand positioning and content systems that make them appear more credible and established. Your expertise is your competitive advantage, but only if the right people can find it and quickly understand its value.

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Services

Invest In Your Strategic Foundation

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Brand
Strategy & Positioning

Deep research and unexpected insights into your market position and competitive landscape. Perfect for experienced professionals ready to move beyond network-only growth and knowledge-based businesses that need strategic differentiation.

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Internal Comms Systems

Employee handbooks, job descriptions, and onboarding processes for operational clarity. Ideal for growing knowledge-based businesses (3-25 employees) where DIY approaches are creating confusion and inefficiency.

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Strategic
Content Development

Thought leadership development, strategic content planning, and authority-building content to reach new audiences. Great for professionals expanding beyond their existing networks and businesses scaling their knowledge-based expertise.

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Hi.

I’m Nancy.

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I spent 12+ years developing brand strategies for Fortune 500 companies at global agencies like Ketchum and Deloitte Digital. Now I bring that same level of strategic rigor to entrepreneurs and small businesses who typically can't access this depth of thinking. I read voraciously, dig deeper than the first page of Google, and won't let go until I find the essential truth that makes your brand impossible to ignore.

About Nancy

14 U.S. States & Canada

Geographic Diversity

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Clew brand mark, ball of yarn with a curled tail springing loose from the ball. This yarn is hydra blue.

Fortune 500 to Soloprennuers

Client Size

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From CEOs to Midwives

Roles

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2008

Since

Ready to Make Your Expertise Discoverable?

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    You’ve read this far because you know template solutions and coaching sessions aren’t working.

    Explore My Services
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    Let’s have a conversation about developing a strategy that’s as unique and thoughtful as you are.

    Book a Discovery Call

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    Wonder Work

    Wonder Work is both a free, email newsletter and the strategic framework that underpins everything at Clew. Read more about who develops their curiosity with Wonder Work.

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