The self-guided playbook for developing and deploying your talent brand—Moment, Impact, Edge—and putting it to work across LinkedIn, networking, interviews, and your resume.
Most job seekers jump straight to updating their resumes and optimizing LinkedIn tactics. This workbook starts at the beginning and helps you articulate your unique value in the job market.
Built on the same brand-strategy thinking I've used with clients at Ketchum and Deloitte Digital, this 38-page workbook walks you through the Moment / Impact / Edge framework and shows you exactly how to deploy your positioning everywhere it counts.
Inside you'll build:
Your positioning statement using the Moment / Impact / Edge framework
LinkedIn headline and About section copy (with formulas and examples)
Networking introductions—formal and conversational
A "Tell Me About Yourself" interview structure
A resume headline, summary, and achievement bullets that prove your Edge
A story bank of proof points behind your positioning
Self-edit checklists and a "language to eliminate" guide
Who it's for: Mid-to-senior professionals in transition who know their value but struggle to put it into words—and who like to do the work themselves.
A note: This workbook was designed to pair with my one-on-one Career Positioning Workshop, so you'll see a few references to "our session." It's built to stand alone—every framework, example, and checklist you need is here, written so you can work through it solo.
AFTER PURCHASE: You'll receive an instant digital download. The workbook is yours to keep and return to throughout your career.
Want it done with you? The Career Positioning Workshop ($299) includes a 90-minute one-on-one session, a customized version of this workbook, a recording, a transcript, and a follow-up. The $29 workbook is the perfect place to start.
REFUND POLICY:
Due to the nature of the downloading of digital goods, all sales are final. This product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties.
The self-guided playbook for developing and deploying your talent brand—Moment, Impact, Edge—and putting it to work across LinkedIn, networking, interviews, and your resume.
Most job seekers jump straight to updating their resumes and optimizing LinkedIn tactics. This workbook starts at the beginning and helps you articulate your unique value in the job market.
Built on the same brand-strategy thinking I've used with clients at Ketchum and Deloitte Digital, this 38-page workbook walks you through the Moment / Impact / Edge framework and shows you exactly how to deploy your positioning everywhere it counts.
Inside you'll build:
Your positioning statement using the Moment / Impact / Edge framework
LinkedIn headline and About section copy (with formulas and examples)
Networking introductions—formal and conversational
A "Tell Me About Yourself" interview structure
A resume headline, summary, and achievement bullets that prove your Edge
A story bank of proof points behind your positioning
Self-edit checklists and a "language to eliminate" guide
Who it's for: Mid-to-senior professionals in transition who know their value but struggle to put it into words—and who like to do the work themselves.
A note: This workbook was designed to pair with my one-on-one Career Positioning Workshop, so you'll see a few references to "our session." It's built to stand alone—every framework, example, and checklist you need is here, written so you can work through it solo.
AFTER PURCHASE: You'll receive an instant digital download. The workbook is yours to keep and return to throughout your career.
Want it done with you? The Career Positioning Workshop ($299) includes a 90-minute one-on-one session, a customized version of this workbook, a recording, a transcript, and a follow-up. The $29 workbook is the perfect place to start.
REFUND POLICY:
Due to the nature of the downloading of digital goods, all sales are final. This product is intended only for the use of the purchaser and may not be shared in portion or as a whole with any other parties.
