
Feed your curiosity with the Loose Threads Blog
Here you can find essays from Wonder Work newsletters as well as my miscellaneous writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
2025: What’s the Best That Could Happen?
Play helps us bypass our inner critic and access more creative thinking. When we frame future-thinking as a game rather than a high-stakes planning session, we open ourselves to possibilities we might otherwise dismiss as unrealistic.
The Perils of Being a Guinea Pig in Your Own Experiment
“The greatest work often emerges not from showcasing what we know, but from being willing to be humbled by what we don't.”
Clew: Behind the Name
“The truth is dull fare and we are dangerously enamoured of the extraordinary.”
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.