Feed your curiosity with the Loose Threads Blog
Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
The Patron Saint Test
An attribute was the single object — occasionally the single gesture or animal — that told a viewer which saint they were looking at. It was visual shorthand, compressed from an entire hagiography into one recognizable element. Catherine’s wheel: the instrument of her attempted martyrdom. Jerome’s lion: the wild animal he calmed in the desert by pulling a thorn from its paw. Stephen’s stones: the instrument of his execution following accusations of blasphemy.
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.