
Feed your curiosity with the Loose Threads Blog
Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
The Play is Whatever the People See
"The play is whatever the audience sees. Whatever comes out is the play and we'll all enjoy it." Finally, I was able to stop torturing myself about launching a newsletter.
My Big Idea About Small Ideas
Big ideas and daily routines offer the seductive illusion that with enough structure and self-discipline, we can somehow avoid having to grapple with anything messy, uncertain, or sad. Small ideas invite play rather than devotion. They spark curiosity rather than certainty. They make space for questions like "What if?" instead of confident declarations about How Things Are.
2025: What’s the Best That Could Happen?
Play helps us bypass our inner critic and access more creative thinking. When we frame future-thinking as a game rather than a high-stakes planning session, we open ourselves to possibilities we might otherwise dismiss as unrealistic.
The Perils of Being a Guinea Pig in Your Own Experiment
“The greatest work often emerges not from showcasing what we know, but from being willing to be humbled by what we don't.”
Clew: Behind the Name
“The truth is dull fare and we are dangerously enamoured of the extraordinary.”
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.