Feed your curiosity with the Loose Threads Blog
Here you can find essays from Wonder Work newsletters as well as my miscellaneous writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
WW01: Why We Struggle to Drop Our Tools
Organizational psychologist Karl Weick studied the Mann Gulch disaster extensively. He discovered something profound: the smokejumpers didn’t die because they lacked training or courage. They died because they couldn’t drop their tools. Their shovels and axes were more than implements; they were anchors of identity. To abandon them felt like abandoning who they were.
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.