Feed your curiosity with the Loose Threads Blog

Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications. 

A rustic wooden stool with a weathered finish, holding a black ribbed vase filled with dried flowers, and several balls of yarn in black, white, and marbled colors, placed against a white paneled wall on a hardwood floor.

Recent Posts

Nancy Martira Nancy Martira

Trusting Your Gut Decision: Instinct vs. Intuition

We talk about "trusting our gut" as if it's a single, reliable compass. But Anne-Laure Le Cunff, founder of Ness Labs, makes a crucial distinction. Our "gut feelings" stem from two very different sources: instinct and intuition. Because they feel so similar (fast, automatic, sometimes emotional), we treat them the same. But overlooking the difference can lead to poor decision-making.

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Nancy Martira Nancy Martira

Why We Struggle to Drop The Tools That Anchor Our Identity

Organizational psychologist Karl Weick studied the Mann Gulch disaster extensively. He discovered something profound: the smokejumpers didn’t die because they lacked training or courage. They died because they couldn’t drop their tools. Their shovels and axes were more than implements; they were anchors of identity. To abandon them felt like abandoning who they were.

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“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.