Feed your curiosity with the Loose Threads Blog
Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
From Generic to Distinctive: Strategic Brand Naming
“It's often hard to see your own value proposition clearly, but the process Nancy laid out—and her emphasis on authentic language—helped me hone in on what's most important about my business and my work style.”
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.
