Feed your curiosity with the Loose Threads Blog

Here you can find essays from Wonder Work newsletters as well as my miscellaneous writing about brand strategy, creativity, and the importance of strategic communications.

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Nancy Martira Nancy Martira

My Big Idea About Small Ideas

Big ideas and daily routines offer the seductive illusion that with enough structure and self-discipline, we can somehow avoid having to grapple with anything messy, uncertain, or sad. Small ideas invite play rather than devotion. They spark curiosity rather than certainty. They make space for questions like "What if?" instead of confident declarations about How Things Are.

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“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

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