Feed your curiosity with the Loose Threads Blog
Here you can find essays from Wonder Work newsletters as well as my miscellaneous writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
When You're a Razor Brand, Body Hair is Not the Enemy
Billie isn’t exactly an obscure, indie brand. You can find their product line at Target. So while their brand messaging might hit with a Gen Z audience, they’re doing a little sleight of hand to sell it to us Olds. With the Chia Pet campaign, Bille has packaged progressive messaging inside familiar cultural touchstones, making challenging ideas feel comfortable and accessible to a Mom on a Target run.
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.