Feed your curiosity with the Loose Threads Blog

Here you can find essays from Wonder Work newsletters as well as my miscellaneous writing about brand strategy, creativity, and the importance of strategic communications.

A close-up of shelves in a textile workshop. There are assorted spools of all sizes with different types of thread, cord, leather, and trim. Photo by Boris Dunand via Unsplash.

Recent Posts

Nancy Martira Nancy Martira

The Play is Whatever the People See

"The play is whatever the audience sees. Whatever comes out is the play and we'll all enjoy it." Finally, I was able to stop torturing myself about launching a newsletter.


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“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

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