Feed your curiosity with the Loose Threads Blog

Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications. 

A rustic wooden stool with a weathered finish, holding a black ribbed vase filled with dried flowers, and several balls of yarn in black, white, and marbled colors, placed against a white paneled wall on a hardwood floor.

Recent Posts

Nancy Martira Nancy Martira

Smash The Gates: Exposing Industry Barriers at Gatekeeping

What if the "requirements" that define professionalism in your industry are actually just elaborate hazing rituals designed to keep outsiders out? From unpaid internships to conference fees, every industry has its version of blurbs: obligations that masquerade as professional standards but really function to exclude people without the right networks or cultural capital.

Read More

“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.