Feed your curiosity with the Loose Threads Blog

Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications. 

A rustic wooden stool with a weathered finish, holding a black ribbed vase filled with dried flowers, and several balls of yarn in black, white, and marbled colors, placed against a white paneled wall on a hardwood floor.

Recent Posts

Nancy Martira Nancy Martira

The Cycle of New: Planned Obsolescence and American Identity

"This constant churn does more than fill landfills—it fundamentally alters our psychological relationship with possessions. When objects are temporary by design, we form weaker attachments to them. We learn not to care deeply about things that are designed to be replaceable."

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Nancy Martira Nancy Martira

Reading Around: Embracing My Research Wanderlust

The census approach—gathering everything specifically written about a subject—gives you facts. Reading around gives you context. It's the difference between knowing what something is and understanding why it matters.

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Nancy Martira Nancy Martira

The Play is Whatever the People See

"The play is whatever the audience sees. Whatever comes out is the play and we'll all enjoy it." Finally, I was able to stop torturing myself about launching a newsletter.


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Nancy Martira Nancy Martira

My Big Idea About Small Ideas

Big ideas and daily routines offer the seductive illusion that with enough structure and self-discipline, we can somehow avoid having to grapple with anything messy, uncertain, or sad. Small ideas invite play rather than devotion. They spark curiosity rather than certainty. They make space for questions like "What if?" instead of confident declarations about How Things Are.

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“OMG, babe. Just trust me.
Take the thread.”

“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)

When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.

Oil painting of Theseus and Ariadne painted by Angelika Kauffman, undated. Ariadne offers Theseus a red ball of yarn but he looks confused about why he would need this to fight the minotaur. A club lays at his feet.