Feed your curiosity with the Loose Threads Blog
Read essays from Wonder Work newsletters and my other writing about brand strategy, creativity, and the importance of strategic communications.
Recent Posts
What Murdle Gets Right About Creative Constraint
Murdle is a daily logic puzzle where you solve murders. It feels like an SAT question meets Murder, She Wrote. You get a grid, a handful of suspects (what Karber does with color names would make Professor Plum blush), and you deduce whodunit using classic logic. It’s a simple format that might go down as just another Wordle knock-off. But Karber won my heart by demonstrating his love and respect for the classic murder mystery genre.
“OMG, babe. Just trust me.
Take the thread.”
“Theseus and Ariadne.” Undated. Angelika Kauffman (1741-1807)
When Theseus entered the labyrinth to defeat the Minotaur, a lovestruck Ariadne gave him a clew — a ball of yarn — so that he could find his way out again. Join me as I untangle ideas and tie myself up in knots. Maybe together we can weave something amazing.
