<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.clewstrategy.com/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/480548c5-cd93-4f5b-a7ff-7410923df8a3/Balls+of+Yarn+on+Wooden+Stool.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/457131dc-d028-4363-998b-24d26995bb2b/Theseus+and+Ariadne+painting+by+Angelika+Kauffman</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/one-puzzle-per-day</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/f4a48def-24ad-40b6-919b-216f62dfe87f/Murdle+Grid+from+Puzzle.jpg</image:loc>
      <image:title>Loose Threads Blog - What Murdle Gets Right About Creative Constraint - Make it stand out</image:title>
      <image:caption>Murdle Puzzle Grid from the Murdle in the Mystery Mansion 500-Piece Jigsaw Puzzle</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/ba26dfcc-b3a1-41a0-baad-c94533539573/Murdle+Clues.png</image:loc>
      <image:title>Loose Threads Blog - What Murdle Gets Right About Creative Constraint - Make it stand out</image:title>
      <image:caption>Puzzle clues from a daily Murdle puzzle via Murdle.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/2a211204-119b-4f0b-9296-f7cf5cdc35d7/Murdle+Volume+1+Book+Cover.jpg</image:loc>
      <image:title>Loose Threads Blog - What Murdle Gets Right About Creative Constraint - Make it stand out</image:title>
      <image:caption>Murdle Volume 1, first published in June 2023.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/how-to-look-for-ten-minutes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/12ac36ca-47bc-4638-9390-84d6a6a7a0fd/Woman+in+museum+looking+at+wall+of+paintings.jpg</image:loc>
      <image:title>Loose Threads Blog - Rediscover Attention: The Impact of 10 Minutes with a Painting - Make it stand out</image:title>
      <image:caption>Photo by Salfa Imani via Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a872d3de-4dfa-4c42-83a7-1bb4b5c10a7c/Gustav_Klimt_046_compressed.jpg</image:loc>
      <image:title>Loose Threads Blog - Rediscover Attention: The Impact of 10 Minutes with a Painting - Make it stand out</image:title>
      <image:caption>Public Domain image via The Yorck Project (2002) 10.000 Meisterwerke der Malerei (DVD-ROM), distributed by DIRECTMEDIA Publishing GmbH. ISBN: 3936122202. 2. Neue Galerie New York</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/05b5a737-e320-4cce-a852-5f6ce478c4b9/Close+Up+Green+Eye+Dark+Lashes.jpg</image:loc>
      <image:title>Loose Threads Blog - Rediscover Attention: The Impact of 10 Minutes with a Painting - Amishi Jha, Neuroscientist:</image:title>
      <image:caption>"Attention is trainable. It's like a muscle—use it or lose it."</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a94476b0-c1ac-46d8-a15f-73249a570194/Oil+Painting+Vase+of+Flowers.jpg</image:loc>
      <image:title>Loose Threads Blog - Rediscover Attention: The Impact of 10 Minutes with a Painting - Make it stand out</image:title>
      <image:caption>Oil painting by Jan Davidsz de Heem, 1670. Public domain photo provided by Europeana</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/communications-we-rate-dogs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4b39fc4d-9bbe-4601-aba7-202047aff12a/matt-nelson-weratedogs-strategic-communications</image:loc>
      <image:title>Loose Threads Blog - What We Can Learn About Communications From We Rate Dogs - Make it stand out</image:title>
      <image:caption>Photo taken from PR Daily. No information about the photographer provided.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/373b0b2f-d7a6-4204-9e1e-7e7065467eb3/Surveillance+Camera+by-michal-jakubowski--unsplash.jpg</image:loc>
      <image:title>Loose Threads Blog - What We Can Learn About Communications From We Rate Dogs - Make it stand out</image:title>
      <image:caption>Photo by Michal Jakubowski via Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/brand-name-is-invisible-color</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b7f00fb5-4cca-4484-82a9-413b4f9d96a3/Woman+looking+at+paintings+in+a+museum.jpg</image:loc>
      <image:title>Loose Threads Blog - The Art of Brand Naming: Revealing the Invisible Color - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a2e11f51-0eae-4e85-ac92-09e0780e50ea/Palette+thick+with+impasto.jpg</image:loc>
      <image:title>Loose Threads Blog - The Art of Brand Naming: Revealing the Invisible Color - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9a7aedf7-4c20-44cf-bc22-1edab081d1a6/generic+empty+office.jpg</image:loc>
      <image:title>Loose Threads Blog - The Art of Brand Naming: Revealing the Invisible Color - Make it stand out</image:title>
      <image:caption>Your generic brand name sounds like this.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/how-to-take-a-break</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9c5a6fcd-62eb-4e7a-9c11-26aa73ba67af/Macrame+Supplies+in+Wooden+Organizer.jpg</image:loc>
      <image:title>Loose Threads Blog - When Rest is Resistance: How to Take a Break - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9f374cbf-ad6b-418a-bd0f-06674c0ec10e/Floral+solitaire+deck.jpg</image:loc>
      <image:title>Loose Threads Blog - When Rest is Resistance: How to Take a Break - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/529b5eec-ee34-4b4c-95cd-f7aeece60680/Dice+and+meeples.jpg</image:loc>
      <image:title>Loose Threads Blog - When Rest is Resistance: How to Take a Break - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/60a8333e-d85c-438d-b35b-8b838d482277/Second+hand+jigsaw+puzzle+in+process</image:loc>
      <image:title>Loose Threads Blog - When Rest is Resistance: How to Take a Break - You deserve rest.</image:title>
      <image:caption>You cannot prevent ICE raids by reading about them in real-time. You cannot stop executive orders by doom-scrolling Bsky. You cannot protect democracy by staying perpetually informed of every assault against it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/how-to-write-about-violence</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/c7ecd612-5f90-46b1-9636-3e268fb488b9/Martira+and+Simeone+Kids+1988.jpg</image:loc>
      <image:title>Loose Threads Blog - How to Write About Violence: Kristen Radtke on Alex Pretti - Make it stand out</image:title>
      <image:caption>Snow Day in my front yard with the neighborhood kids. Circa 1988.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/greetings-from-the-moat-of-low-status</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/00de5b15-427e-4ae6-ad55-35d2ee16f9e7/Castle+and+moat+compressed.jpg</image:loc>
      <image:title>Loose Threads Blog - Greetings from the Moat of Low Status! - Make it stand out</image:title>
      <image:caption>Photo by Colin Watts via Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/87df85d4-c5bf-449d-a52f-5a1aeb27a544/Paddleboard+Fail.jpg</image:loc>
      <image:title>Loose Threads Blog - Greetings from the Moat of Low Status! - Make it stand out</image:title>
      <image:caption>Photo by Jonas Denil via Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4018bfe1-e09d-446a-a329-224b59f0dae0/Take+the+L+Train.jpg</image:loc>
      <image:title>Loose Threads Blog - Greetings from the Moat of Low Status! - Make it stand out</image:title>
      <image:caption>Sometimes, you gotta take the L Train …</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/two-ways-to-serve-fans</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/394ee7e6-3508-4d4c-8f2f-9a4c60527df1/Savannah+Bananas+LA+Times+Cover+Photo.jpg</image:loc>
      <image:title>Loose Threads Blog - Two Ways of Thinking About Putting Fans First - Make it stand out</image:title>
      <image:caption>Photo of the Savannah Bananas via LA Times</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/41b29234-98fa-484d-8230-32608c0bc9d3/Fans+First+Book+Cover.jpg</image:loc>
      <image:title>Loose Threads Blog - Two Ways of Thinking About Putting Fans First - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/1734c38f-7de9-4470-8623-988843000bd1/Eleven+Madison+Park+NYT.jpg</image:loc>
      <image:title>Loose Threads Blog - Two Ways of Thinking About Putting Fans First - Make it stand out</image:title>
      <image:caption>Photo of Eleven Madison Park via New York Times</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/smash-the-gates</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/42c4d006-b289-410a-a96b-d23321b3f067/Library+Entrance+Locked.jpg</image:loc>
      <image:title>Loose Threads Blog - Smash The Gates: Exposing Industry Barriers at Gatekeeping - Make it stand out</image:title>
      <image:caption>Photo by Chad Stembridge on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/caf774d7-2209-4dbc-b613-0a39a27e8882/Are%2BYou%2Ba%2BBromide%2BGelett%2BBurgess_compressed.jpg</image:loc>
      <image:title>Loose Threads Blog - Smash The Gates: Exposing Industry Barriers at Gatekeeping - Curiosity</image:title>
      <image:caption>The term "blurb" was coined in 1907 by humorist Gelett Burgess as satire. He put it on the dust jacket of his book, "Are You a Bromide?" and explained onstage: "To 'blurb' is to make a sound like a publisher... A blurb is a check drawn on Fame, and it is seldom honored." His satirical cover included what might be the first and last word on blurbing: "All the Other Publishers commit them. Why Shouldn't We?" Zing! Project Gutenberg I still didn't get it, so I did more research. From Project Gutenberg, "The book examines the intricate distinctions between two types of people, described as Bromides and Sulphites, drawing upon psychological analysis to discuss perceptions of boredom and originality in society." As far as I can tell, Gelett Burgess was the Jeff Foxworthy of his day. You might be a Bromide if ...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/3a9ab19a-6bb8-4fab-aab1-f2991fdfeb4a/Palace+Gate+Kiev.jpg</image:loc>
      <image:title>Loose Threads Blog - Smash The Gates: Exposing Industry Barriers at Gatekeeping - Make it stand out</image:title>
      <image:caption>Photo by Ozzie Kirkby on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/strategic-brand-naming-case-study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/c7670a61-d2b6-4383-b9f3-8a76fbf06b4c/Bored+in+a+Meeting.jpg</image:loc>
      <image:title>Loose Threads Blog - From Generic to Distinctive: Strategic Brand Naming - Aliya is a brilliant and energetic consultant who helps nonprofit organizations with tough revenue challenges.</image:title>
      <image:caption>But the brand names she was considering for her practice were generic and boring.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/44375c3d-a2e5-474a-8e98-7bb93ee611b5/Clear+Blue+Lake+with+Swimming+Dock.jpg</image:loc>
      <image:title>Loose Threads Blog - From Generic to Distinctive: Strategic Brand Naming - The Clew Brand Naming Methodology Starts with Authentic Language Capture</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/cdfa748e-a8c1-4951-8476-d99b1f251e21/Broad+Lake+Partners+Case+Study+Squoosh.jpg</image:loc>
      <image:title>Loose Threads Blog - From Generic to Distinctive: Strategic Brand Naming - Curious about the names Aliya didn’t choose?</image:title>
      <image:caption>Download the complete case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/358f0f14-a088-4d1a-9e86-949504213b3f/Rocky+Cove+Lake+Michigan.jpg</image:loc>
      <image:title>Loose Threads Blog - From Generic to Distinctive: Strategic Brand Naming - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/why-we-struggle-to-drop-our-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e27280bb-14e0-4643-9bca-fddf3383067c/MannGulchFire.jpg</image:loc>
      <image:title>Loose Threads Blog - Why We Struggle to Drop Our Tools - Make it stand out</image:title>
      <image:caption>Investigation party photo taken from the north slope of Mann Gulch, 1949.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/when-youre-a-razor-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4dacb23e-850a-47df-9d92-34706be4cec3/No+Worries+If+Not+Board+Game.webp</image:loc>
      <image:title>Loose Threads Blog - When You're a Razor Brand, Body Hair is Not the Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/96460aaf-9894-4781-924b-7c0df1238295/Billie+Chia+Pet+Email+.webp</image:loc>
      <image:title>Loose Threads Blog - When You're a Razor Brand, Body Hair is Not the Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/638fc817-290f-4e71-8775-df375fdf2ada/Billie+Board+Game+Cards+%281%29.webp</image:loc>
      <image:title>Loose Threads Blog - When You're a Razor Brand, Body Hair is Not the Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a8cc9090-b744-4593-8791-277d68434015/Billie+Board+Game+Pieces+2023.png</image:loc>
      <image:title>Loose Threads Blog - When You're a Razor Brand, Body Hair is Not the Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9bccb079-9a55-4be2-8c90-b0e4b4e59471/Billie+Board+Game+Campaign+Ad.gif</image:loc>
      <image:title>Loose Threads Blog - When You're a Razor Brand, Body Hair is Not the Enemy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/planned-obsolescence-american-identity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/0a26b829-2d50-4617-a446-32fcbf2557b2/CRT+Computer+Monitors+in+abandoned+warehouse.jpg</image:loc>
      <image:title>Loose Threads Blog - The Cycle of New: Planned Obsolescence and American Identity - Make it stand out</image:title>
      <image:caption>Photo by Artem Gilmutdinov via Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/7efcef53-3791-45ad-8ea8-03e06f38b33c/Henry_Ford_portrait_1915_original_wikimedia.jpg</image:loc>
      <image:title>Loose Threads Blog - The Cycle of New: Planned Obsolescence and American Identity</image:title>
      <image:caption>“We want to construct some kind of machine that will last forever. It does not please us to have a buyer’s car wear out or become obsolete. We want the man who buys one of our products to never have to buy another.” - Henry Ford, a man with some very bad idea and a few really good ones</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b8e06fe5-1bdb-4f05-9d84-cf5c5252c411/Overflowing+dumpster+in+an+alleyway.jpg</image:loc>
      <image:title>Loose Threads Blog - The Cycle of New: Planned Obsolescence and American Identity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/reading-around-research-method</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/6091ce43-f3db-448c-8576-dbdf1ae5eb2e/rabbits+sitting+in+front+of+a+rabbit+hole.jpg</image:loc>
      <image:title>Loose Threads Blog - Reading Around: Embracing My Research Wanderlust - Sometimes the Good Stuff is in the rabbit holes…</image:title>
      <image:caption>Photo by Valeria Reverdo on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/11c85433-b72f-43b3-bce7-e2db290f35f5/A+Lady%27s+Life+in+the+Gold+Rush.jpg</image:loc>
      <image:title>Loose Threads Blog - Reading Around: Embracing My Research Wanderlust</image:title>
      <image:caption>Cartoons like this one mocked women in 1850s California as gold-diggers-- and not the mining kind. Louise Clapp's letters, however, paint a more nuanced picture of the few adventurous women who roughed it in the gold fields. (Bancroft Library, UC Berkeley)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/2d6ddaad-96ff-4907-b753-b1a4d6361401/colorful+easter+eggs+in+a+basket.jpg</image:loc>
      <image:title>Loose Threads Blog - Reading Around: Embracing My Research Wanderlust - Make it stand out</image:title>
      <image:caption>Photo by Annie Spratt on Unsplash</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/the-play-is-what-the-people-see</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/755a596c-321a-40a6-a345-b50aa6518dbb/Players+behind+the+curtain+on+a+stage.jpg</image:loc>
      <image:title>Loose Threads Blog - The Play is Whatever the People See</image:title>
      <image:caption>For months now, I've been working on a new email newsletter. I've explored concept after concept, written draft after draft. One version focused on curiosity and making connections across disciplines. Another outlined a daisy-chain of content recommendations. A third was overly ambitious and promised to deliver an insight-driven idea,  story,  question,  curiosity, conversation, and experiment each month. No, twice a month.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4961e6df-ec33-4347-8176-03ec11e67632/A+Sunday+on+La+Grande+Jatte+%E2%80%94+1884.jpg</image:loc>
      <image:title>Loose Threads Blog - The Play is Whatever the People See - Make it stand out</image:title>
      <image:caption>Seraut, George. A Sunday on La Grande Jatte. 1888, Art Institute Chicago, Chicago.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/my-big-idea-about-small-ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/2025-best-that-could-happen</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/0b476ab3-6203-4bef-9dc9-ef0acd8ee1c1/2025+Bingo+Full+Size+Card.png</image:loc>
      <image:title>Loose Threads Blog - 2025: What’s the Best That Could Happen? - Make it stand out</image:title>
      <image:caption>Click the link below to download a PDF version of this Bingo Card.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/when-youre-too-close</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/loose-threads/behind-the-name-clew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8ff20b3a-bcee-43b9-960f-c5c997d19402/Ariadne+on+Naxos.jpg</image:loc>
      <image:title>Loose Threads Blog - Clew: Behind the Name - Ariadne on Naxos</image:title>
      <image:caption>Southall, Joseph Edward. Ariadne on Naxos. 1925, Birmingham Museums Trust, Birmingham.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/category/Storytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/category/Resources</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/category/Think+Like+It%27s+Your+Job</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/newsletter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/professionalism</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/brand+case+study</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/wonder+work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/expertise</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/brand+strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/wisdom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/brand+naming</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/offline</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/imperfect</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/Narratives</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/experiment</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/downloads</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/optimization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/break+the+rules</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/2025</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/games</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/gatekeeping</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/Clew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/Puzzles</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/behavior+change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/Truth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/empathy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/just+start</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/small+ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/curiosity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/nonprofit+consulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/performing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/starve+the+doom</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/professional+services+branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/brand+values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/About</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/Play</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/mission</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/overwhelm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/barriers</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/copywriting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/constraint</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/big+ideas</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/blog/tag/authentic+positioning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-10</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/terms-of-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/downloadds</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/1116b574-e646-40d4-93d3-1d25257284d6/2025+Bingo+Full+Size+Card.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e3051ef8-5566-4fa0-b7c8-a2865af8ac78/SEO+Keyword+Workbook+for+Therapists.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/cdfa748e-a8c1-4951-8476-d99b1f251e21/Broad+Lake+Partners+Case+Study+Squoosh.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/general-contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/349cf104-1be5-4686-ba3a-e94b76b94cc2/Blue+and+White+Crochet+Granny+Squares.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/new-project-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/form-submission-confirmation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/edea9362-327b-4f13-86ea-3a41ff5e48b2/Start+of+a+scarf+in+worsted+weight+red+yarn+on+knitting+needles.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/71174131-9a42-4031-9fa6-30874a51b790/Finishing+a+woven+tapestry+%281%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/wonder-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/388387ad-4a98-408e-a09e-9c60ae471c7d/Woman+in+Red+holding+Magnifying+Glass.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/63511e2d-df55-48b6-bcab-75837b6cb54f/Hire%2BNancy%2BGreek%2BBackground%2BPhoto.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/5b08d027-8781-4021-9453-c102efe8ed5c/Wonder+Work+Edition+Template+%281%29.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/427be4ea-564a-4cb5-b15a-c231c3d1f9fe/Winding+a+yarn+butterfly+for+weaving.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/free-strategy-resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/6bb4fe78-303a-4d9b-844f-af102fe98239/Website+Strategy+for+Therapists+Resource+Page.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/brand-strategy-projects-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/6690fc77-62b5-42c4-9645-6d73d38d9b7d/colorful+yarn+disorganized+in+a+wheeled+caddy.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/c90fc59e-704a-48b0-aeeb-332ddaee1b37/Case+Study+One+Page+Broad+Lake+Partners.webp</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a09cf439-931b-4a7b-9454-2f9e8a9ec85e/Still+Life+of+Yarn+on+a+wooden+stool.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/communications-consulting-projects-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9bd2062f-609f-4b8f-b0fe-c3afc8b9a1c7/white+ecru+and+navy+thread+weaving+shuttles.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9a2143af-1e4b-4edc-947c-67e42c3edf72/Macrame+Wall+Hanging+on+Knit+Blanket.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/writing-research-projects-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/711d045d-a1b3-45e5-8ea7-44dacee0fd7f/Basket+with+spools+of+yarn+in+front+of+a+large+loom.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/119697b6-ac6c-4a59-a1ba-45b1bf170f05/Ball+of+Twine+with+Flowers+%281%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-12-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/fb0725d4-db73-4b87-a7d2-e116e36581b0/Succulents.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/fa383950-6818-43b5-be5f-89427b926665/Classic+Bookshelf+Relief.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/56bf4548-03b5-4ec1-8a42-705067acf7f4/Deck+Chair+Overlooking+the+Sea.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/7c2a6eea-c981-4ab6-a09e-e0ef0ef3ab54/Cappucino+by+the+Sea.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/d24d6cd5-053c-4cd8-a9ee-0cb0484d120e/Greek+Statue+with+Angel+Child.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9e784aea-0684-4900-9bf1-940b8eb0fd9c/Greek+Statue+Riding+on+a+Panther.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/34032eb2-d775-4414-a970-8b48bf083d33/Clew+Yarn+GIF+%281200+x+1500+px%29+%5BUNEARTH%5D.gif</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/246a1536-b334-4a8f-bffe-8008b16d8146/Woman+on+Shoulders+in+a+Crowd.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/5bc4ceaf-1e5c-42d7-8ec9-c1127ba800f4/Pale+Blue+Shutters.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e55a319e-34ba-4af4-8313-18498da0e8d6/Greek+Statue+with+Fault+Crack+in+Head.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/94e54abc-b9a2-49b0-a213-b5e72f285b5b/Greek+Statue+Holding+Mask.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8677bcd9-8dc7-491d-a5c1-c3fe9106424a/Greek+Statue+Listening.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/63511e2d-df55-48b6-bcab-75837b6cb54f/Hire%2BNancy%2BGreek%2BBackground%2BPhoto.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/2c5437ab-2fa6-4975-b53e-838ebba19372/CLEW_PurpleYarn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a6becf41-cb23-4e24-8757-ec0e45095922/CLEW_NavyYarn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9a6e62d4-6f36-4489-8d2f-de54770f04fa/CLEW_Teal+Yarn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/315bea84-3c25-4958-a72f-f2aae45fd2c3/CLEW_Lavender+Yarn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/5b08d027-8781-4021-9453-c102efe8ed5c/Wonder+Work+Edition+Template+%281%29.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/about-nancy-martira</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/6a50bb15-576c-4fed-91ba-158029f597ff/Agatha.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/f8794990-9eb5-410f-a855-d3620034d33d/Granny+Squares+blocking+on+peg+board.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b9958462-538e-42ce-aaea-7ece22757810/IMG_3761.JPEG</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8a807e94-437b-4f57-9766-1f2314456bc1/Macrame+Knots+Close+Up.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/aa7147e6-474a-4442-882a-d0491b104a12/Hardcover+Sherlock+Holmes+in+Bookstore.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8fdc19bc-7353-4dbb-9c44-573648231171/Red+Yarn+on+an+Umbrella+Swift.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/d08195c1-9bc3-4a7b-841b-a9c894f4772c/Nancy+Drew+Hardcover+Books+on+Table.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9697598c-fdd4-4bf4-bb24-f9672ac80ccf/Crescent+Wall+Hanging+by+Nancy+Martira.jpg</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/810eacae-1446-4136-81f5-3961c7c116ff/Retro+Static+Black+and+White+Headshot.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/d5e962fb-bf6c-4654-9acf-5ba4578d8c54/Shovel+in+Grassy+Earth.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/52bea914-f4b1-4532-bc81-dc5027df1bfc/Greek+Statue+Looking+Confused.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/df825fe3-23f9-49a9-b403-74a92f7a8cbd/Raw+Gold+Nuggets.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/bae7cafd-eb83-45ce-a3ef-cdfdbae11996/You+are+here..jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4a18b708-ceef-4d96-b6c7-3830e3d86a77/Nancy+GIF+for+About+%281200x1200%29+%5BUNEARTH%5D.gif</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/strategy-projects-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b865d16d-8bb3-4795-b468-8ea40d15e01a/Clew+Brand+Strategy+Greek+Statue+Head+in+Doorway.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9a6e62d4-6f36-4489-8d2f-de54770f04fa/CLEW_Teal+Yarn.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/aee86e37-7622-4ee4-95e3-82e0509a8b4c/Clew+Brand+Strategy+Two+Big+Sheep+Staring+at+Camera.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/4b5bf5d4-6536-4dbf-b2cb-eaf6afbb1e50/Headshot+over+desert+background.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e55a319e-34ba-4af4-8313-18498da0e8d6/Greek+Statue+with+Fault+Crack+in+Head.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/94e54abc-b9a2-49b0-a213-b5e72f285b5b/Greek+Statue+Holding+Mask.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8677bcd9-8dc7-491d-a5c1-c3fe9106424a/Greek+Statue+Listening.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e55a319e-34ba-4af4-8313-18498da0e8d6/Greek+Statue+with+Fault+Crack+in+Head.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/94e54abc-b9a2-49b0-a213-b5e72f285b5b/Greek+Statue+Holding+Mask.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/8677bcd9-8dc7-491d-a5c1-c3fe9106424a/Greek+Statue+Listening.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/525bedbc-ca79-44e1-8395-29706d24cb99/Clew+Strategy+Services+Mask+Fragments.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/9ca0873d-bfca-4618-8622-7fa68bc007c8/Nancy%2BThrough%2Bthe%2BYears%2BPhoto%2BComposite.png</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/custom-404-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/555c114f-4b03-4d3f-ba9a-84b1abd07cfa/Woman+in+Concrete+Labyrinth.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/talent-brand-workshop</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/e53822ca-8a06-4680-9700-e691dc5a31d8/Mentor%2Band%2Bmentee%2Bcollaborating%2Bat%2Bwork_compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b361b39c-a589-4246-926f-d59121723d57/Young+Colleague+Collaborating+at+Laptop+Hip+Office.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b3d564e0-5552-45a9-b94f-327d0ab1badb/Confident%2BBlack%2BWoman%2BBlazer_compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/bfcac787-3f5c-4d61-850f-a6ff9590f8cf/Loft+Style+Office+No+People</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/c9302a50-8aae-470c-be17-819f12274e0f/Woman+Leather+Jacket+Laptop+Cafe</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/77803292-540c-4e75-bc8e-1612f9a884a0/Colleagues+collaborating+chalkwall+office</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/d1816fe3-7340-469c-96d4-a70ece0d9293/Asian%2BWoman%2Blooking%2Bthoughtful_compressed.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/304dadf6-df33-4604-bf47-748bb37b79b4/Woman+using+a+wireless+mouse+at+desk</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>58203-05-26</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/store/talent-brand</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-26</lastmod>
  </url>
  <url>
    <loc>https://www.clewstrategy.com/store/p/talent-brand-workshop</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/b97f4c8f-6b73-4077-a5a0-70ffb06d6c64/Talent%2BBrand%2BWorkshop%2BProduct%2BCover%2BImage%2BHydra%2B%25281%2529.png</image:loc>
      <image:title>Store - Talent Brand Workshop - Career positioning workshop graphic showing two professional women collaborating in modern office - 90-minute brand strategy session facilitated by Nancy Martira</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/3bf00051-246c-4daf-8021-6175ed5f3370/TB%2BWorkbook%2BCover%2BImage.png</image:loc>
      <image:title>Store - Talent Brand Workshop - TB+Workbook+Cover+Image.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/a8314bb9-adf9-4eea-9aea-8078441d0835/TB+Testimonial+Elyse.png</image:loc>
      <image:title>Store - Talent Brand Workshop - TB Testimonial Elyse.png</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/65f189fc865b804e27cb2c6d/2da39e9e-fe2c-4f55-9b51-4e4042820d8c/Talent+Brand+Workshop+Product+Cover+Image+Mosaic.png</image:loc>
      <image:title>Store - Talent Brand Workshop - Talent Brand Workshop Product Cover Image Mosaic.png</image:title>
    </image:image>
  </url>
</urlset>

